BankPulse · Brand Kit
The rule. There is one BankPulse logo. It is used on the website, in the newsletter, on LinkedIn and everywhere else. Do not draw a new one, do not recolour it, do not stretch it. Every file on this page is generated from a single source file, so they can never drift apart.
The logo
A bank front, with a live pulse running through it. The green dot on the right is the signal still running — the brief goes out every working day.
Download
| File | Size | Use it for |
|---|---|---|
| bankpulse-logo.svg | any | The master file. Use this whenever the tool accepts SVG. It never blurs. |
| bankpulse-logo-300.png | 300×300 | LinkedIn developer app, LinkedIn page, most upload forms |
| bankpulse-logo-300-white.png | 300×300 | Same, but for forms that reject transparency |
| bankpulse-logo-120.png | 120×120 | Email masthead (shown at 46–52px, doubled so it stays sharp) |
| bankpulse-logo-64.png | 64×64 | Small buttons, favicons, chat avatars |
| bankpulse-logo-400.png | 400×400 | General purpose |
| bankpulse-logo-512.png | 512×512 | App stores, WhatsApp / Telegram channel picture |
| bankpulse-logo-1024.png | 1024×1024 | Print, posters, anything large |
Colours
#101c33backgrounds, mastheads
#d4b06athe pulse, headings on navy
#00e0a8the signal dot only
#14406bheadings and links on light
#f7f6f2page background
#8a1420urgency flags only
Green is reserved for "this is live". Red is reserved for "you must act". Using either for decoration makes both meaningless.
Type
| Where | Font | Why |
|---|---|---|
| Website and email body | Georgia, serif | Built into every device, reads well in long text, looks like a document rather than an app |
| Interface bits | Inter, then the system font | Clean at small sizes |
| Hindi | Noto Sans Devanagari | Renders Devanagari correctly on every platform |
How to use it
- Leave clear space around the logo of at least a quarter of its width.
- Never show it smaller than 32 px. Below that the pulse turns to mush.
- On a photo or a busy background, use the white-background file.
- Do not recolour it, add a shadow, rotate it, or squash it.
- Do not put it on a background that is neither light nor navy.
- Do not redraw it in a slide deck. Download the file.
Words
| Write this | Not this |
|---|---|
| BankPulse | Bankpulse, Bank Pulse, BANKPULSE, BankPulse.ai |
| BankPulse Daily Brief | the BankPulse newsletter |
| bankpulse.ai | www.bankpulse.ai |
One line on what it is, for anyone who asks: "BankPulse tells bankers what changed in RBI rules, in plain English, every working day — with a link to the original every time."
Always say we are independent and not connected to the RBI.
For whoever maintains this
Every file above is generated from site/brand/bankpulse-logo.svg by
build_brand.py. Change the SVG, run the script, and the website
header, the favicon, the phone icons, the email masthead and every download on
this page all move together.
Never hand-edit a PNG in this folder. The build has a check that compares every size against a fresh render of the SVG and fails if one of them has been changed on its own.