HomeCirculars › RBI/2012-13/325

RBI Grants General Permission for Co-Branded Prepaid Cards

Current · Source: Reserve Bank of India · RBI/2012-13/325 · issued 12 Dec 2012 · ~1 min read
Quick answerRBI now allows banks to issue rupee-denominated co-branded prepaid cards without prior approval, subject to board-approved policies, due diligence, and KYC/AML compliance. This replaces earlier case-by-case approval requirements.
The rule, in the simplest words
How it plays out — a real example

A KYC & compliance officer in Indore wants to launch a co-branded prepaid card with a local jewelry chain. Thanks to this rule, she can skip the old step of waiting months for RBI approval. She just needs to get her bank's board to approve a policy covering risks, check the jewelry chain's background, and ensure every card user's identity is verified. Now she can roll out the card faster and help customers save for gold purchases.

What changed

Previously, banks needed one-time RBI approval for co-branded prepaid instruments. Now, RBI grants general permission for rupee-denominated co-branded prepaid cards, provided banks follow the attached terms and conditions. Earlier circulars on smart cards (1999, 2001, 2002) are withdrawn.

What it means for you

Banks can now launch co-branded prepaid cards faster without seeking RBI approval each time, reducing time-to-market. However, they must have a board-approved policy, conduct due diligence on partners, and ensure full KYC/AML compliance. The issuing bank remains liable for all partner actions, so risk management is critical.

What you must do

Who it affects

All scheduled commercial banks (excluding RRBs), Non-banking entities partnering with banks for prepaid cards, Bank compliance and risk management teams

❓ Common questions

Do we still need RBI approval for each co-branded prepaid card?

No, RBI has granted general permission for rupee-denominated co-branded prepaid cards, so prior approval is not needed. However, you must comply with the terms and conditions in the annex.

What happens to our existing co-branded prepaid card approvals?

If you had specific approvals earlier, you must ensure those arrangements now conform to this circular's conditions. The earlier smart card circulars (1999, 2001, 2002) are withdrawn.

Are foreign currency prepaid cards covered by this circular?

No, foreign currency-denominated prepaid cards remain subject to FEMA guidelines, not this circular.

📜 Read the original circular — full text as issued by RBI
RBI/2012-13/325 DBOD.No.FSD.BC. 67/24.01.019/2012-13 December 12, 2012 All Scheduled Commercial Banks (excluding RRBs) Dear Sir/ Madam, Issuance of rupee denominated co-branded pre-paid cards Please refer to paragraphs 106 and 107 ( extract enclosed ) of the Second Quarter Review of Monetary Policy 2012-13 announced on October 30, 2012, proposing to accord general permission to banks for issue of co-branded debit and rupee denominated pre-paid instruments, subject to certain conditions, in order to obviate the need for banks to approach the Reserve Bank for every co-branding arrangement. 2. Issue of rupee denominated pre-paid payment instruments is subject to the stipulations contained in the Notification on the Issuance and Operation of Pre-paid Payment Instruments in India (Reserve Bank) Directions, 2009 by Department of Payment and Settlement Systems (DPSS) of the Reserve Bank of India, under the Payment and Settlement Systems Act, 2007, vide circular DPSS.CO.PD.No.1873/ 02.14.06/2008-09 dated April 27, 2009 , as amended from time to time. In terms of paragraph 6 of circular DPSS.CO.No.1041/02.14.006/ 2010-2011 dated November 04, 2010 , banks/NBFCs/other persons desirous of issuing such co-branded pre-paid instruments may seek one time approval from Reserve Bank of India. 3.  It has now been decided to grant general permission to banks to issue rupee denominated co-branded pre-paid cards in India, subject to the terms and conditions as per Annex . 4. Banks, which have been granted specific approvals for issue of rupee denominated co-branded pre-paid cards in the past, are advised to ensure that the co-branding arrangement is in conformity with the instructions mentioned above. In case, the co-branding arrangement is between two banks, the card issuing bank may ensure compliance with the above conditions. 5.  Issue of foreign currency denominated pre-paid cards, including co-branding arrangements, if any,  will be subject to the guidelines issued under Foreign Exchange Management Act, 1999, as amended from time to time. 6.  In view of the stipulations contained in this circular, we advise that the instructions contained in our circulars DBOD.No.FSC.BC.123/24.01.019/99-2000 dated November 12, 1999, DBOD. No.FSC.BC. 133/24.01.019/2000-01 dated June 18, 2001 and DBOD.No.FSC.BC.88/24.01.019/2001-02 dated April 11, 2002 on issue of smart cards by banks stand withdrawn. Yours faithfully (Sudha Damodar) Chief General Manager Encl: As above Annex Terms and Conditions for issue of co-branded pre-paid cards by banks i)   Board approved policy The co-branding arrangement should be as per the Board approved policy of the bank. The policy may specifically address issues pertaining to the various risks associated with such an arrangement including reputation risk and put in place suitable risk mitigation measures. ii)   Due diligence Banks should carry out due diligence in respect of the non-banking entity with which they intend to enter into tie-up for issue of such cards to protect themselves against the reputation risk they are exposed to in such an arrangement. In case of proposed tie up with a financial entity, they may ensure that that entity has the approval of its regulator for entering into such arrangement. iii)   Outsourcing of activities The card issuing bank would be liable for all acts of the co-branding partner. The bank may ensure adherence to the guidelines on “Managing Risks and Code of Conduct in outsourcing of financial services by banks” as contained in the circular DBOD.No.BP. 40/21.04.158/2006-07 dated November 3, 2006 , as amended from time to time. iv)   Role of non-bank entity The role of the non-bank entity under the tie-up arrangement should be limited to marketing/ distribution of the cards or providing access to the cardholder for the goods/services that are offered. v)   Compliance with Know Your Customer (KYC) Norms / Anti-Money Laundering (AML) Standards / Combating of Financing of Terrorism (CFT) / Obligation of banks under PMLA, 2002 The instructions/ guidelines on KYC/AML/ CFT applicable to banks, issued by RBI from time to time, should be adhered to, in respect of all cards issued under the co-branding arrangement. vi)  Confidentiality of customer information The card issuing bank should not reveal any information relating to customers obtained at the time of opening the account or issuing the card and the co-branding non-banking entity should not be permitted to access any details of customer’s accounts that may violate bank’s secrecy obligations. vii) Payment of interest As hitherto, no interest may be paid on the balances transferred to pre-paid payment cards. viii)  Compliance with DPSS Guidelines on Issue and Operation of pre-paid instruments in India The arrangement will be subject to adherence/ compliance with instructions issued by DPSS from time to time on issue and operation of pre-paid instruments, which includes pre-paid cards, in India EXTRACT RESERVE BANK OF INDIA Second Quarter Review of Monetary Policy 2012-13 (Including Review of Developmental and Regulatory Policies) Issue of Co-branded Rupee Denominated Pre-paid/Debit Cards 106. In order to obviate the need for banks to approach the Reserve Bank for every co-branding arrangement, it is proposed: to accord general permission to banks for issue of co-branded debit and rupee denominated pre-paid instruments, subject to certain conditions. 107. Detailed guidelines in this regard are being issued separately.
Reproduced for reference with acknowledgment — Source: Reserve Bank of India · RBI/2012-13/325 · issued 12 Dec 2012. The plain-English explanation above is BankPulse’s own independent summary.
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Worked example & action-note template

Example: if you are a Compliance officer at a bank this circular applies to (All scheduled commercial banks (excluding RRBs), Non-banking entities partnering with banks for prepaid cards, Bank compliance and risk management teams), your first concrete step on “RBI Grants General Permission for Co-Branded Prepaid Cards” is: “Update your board-approved policy to cover co-branding risks, including reputation risk and mitigation measures.” (RBI issued this 12 Dec 2012).

  1. Circular: RBI/2012-13/325 -- RBI Grants General Permission for Co-Branded Prepaid Cards
  2. Issued: 12 Dec 2012
  3. Action required: Update your board-approved policy to cover co-branding risks, including reputation risk and mitigation measures.
  4. Action required: Conduct thorough due diligence on non-bank partners before any tie-up; for financial entities, verify their regulator's approval.
  5. Action required: Ensure all co-branded cards comply with KYC/AML/CFT guidelines and PMLA obligations.
  6. Action required: Review existing co-branding arrangements to align with this circular's conditions.
  7. Action required: Treat the non-bank partner's role as limited to marketing/distribution or providing access to goods/services.
  8. Owner: ____________ Target date: ____________
  9. Board/committee approval needed? Y / N
  10. Evidence filed in compliance register on: ____________
Built only from this circular’s own published fields — not legal advice; always confirm against the official RBI source.

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Official RBI source: https://www.rbi.org.in/Scripts/NotificationUser.aspx?Id=7742&Mode=0 — Plain-English summary by BankPulse (bankpulse.ai), reviewed by our expert reviewer, CA Amit Jain. Independent platform, not affiliated with the Reserve Bank of India; is our own plain-English paraphrase, not RBI’s original wording.
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