RBI cracks down on hidden charges and unfair loan pricing
No longer current — withdrawn, no replacement on file yet
Source: Reserve Bank of India · RBI/2013-14/292 · issued 17 Sep 2013 · ~2 min read
Quick answerRBI has banned banks from distorting interest rates via subventions, zero percent EMI gimmicks, and hidden fees. Banks must pass dealer discounts directly to customers without altering the rate of interest, and stop loading sourcing costs onto loan pricing.
The rule, in the simplest words
Banks must pass dealer discounts directly to customers without altering the interest rate.
Zero percent EMI schemes that hide interest as processing fees are banned.
Banks must not vary interest rates based on sourcing channel, only risk rating can justify differential pricing.
How it plays out — a real example
A credit & lending officer in Indore, Mr. Kumar, ensures that a customer gets the full benefit of a dealer discount on a gold purchase. Instead of reducing the interest rate, he adjusts the loan amount to reflect the discount, so the customer pays the correct interest rate and gets the benefit of the discount. This way, Mr. Kumar maintains transparency in loan pricing and follows RBI guidelines.
What changed
RBI issued a circular on September 17, 2013, reiterating that banks must not adjust interest rates to pass on dealer subventions or moratorium benefits; instead, discounts must reduce the loan amount and moratorium must delay repayment start. Zero percent EMI schemes that hide interest as processing fees are banned, and banks must not vary interest rates based on sourcing channel. Merchants levying fees on debit card transactions violate bilateral agreements and banks must terminate such relationships.
What it means for you
Banks must ensure full transparency in loan pricing, especially for retail customers. Any dealer discount or moratorium must be passed on directly without tinkering with the interest rate. Zero percent EMI offers that camouflage interest as fees are no longer acceptable. Banks must also stop loading sourcing commissions onto interest rates and enforce merchant compliance on debit card fee bans.
Historical instruction — do not use for current compliance. This is what was required at the time; it no longer reflects current RBI requirements. If no replacement rule is linked above, that only means none is recorded on our register yet — it does not prove no later applicable rule exists. Confirm on the official RBI source below.
What banks were required to do at the time
Review all retail loan products to ensure dealer subventions and moratorium benefits are passed on by adjusting loan amount or repayment schedule, not the interest rate.
Discontinue any zero percent EMI schemes that hide interest as processing fees; ensure all charges are transparent.
Standardize interest rates for the same product and tenor irrespective of sourcing channel; only risk rating can justify differential pricing.
Audit merchant agreements to ensure no debit card transaction fees are levied on customers; terminate relationships with non-compliant merchants.
Train frontline staff and product teams on these fair practice guidelines to avoid regulatory action.
Who it affects
All scheduled commercial banks (excluding RRBs), Local area banks
❓ Common questions
Regulatory timeline
Decoded by BankPulse2026-06-18 12:34 IST
repealed_by — Consolidation of Regulations — Withdrawal of circulars (28 Nov 2025)
Built from our lineage records — each fact carries its provenance; missing history simply is not shown (never guessed).
Can we still offer zero percent EMI on credit cards?
No. RBI has clarified that zero percent interest is non-existent; such schemes hide interest as processing fees. You must discontinue them and ensure all costs are transparently disclosed as interest or fees.
How should we pass on a dealer discount on a car loan?
The discount must reduce the loan amount sanctioned, not the interest rate. For a moratorium, the repayment schedule should start after the moratorium period ends, without adjusting the rate.
What if a merchant charges a fee on debit card payments?
That is not permissible under the bilateral agreement. As the acquiring bank, you must terminate the merchant relationship if they continue such practices.
📜 This document’s life story (1 recorded event, each backed by RBI’s own words)
Repealed byRBI/2025-26/100 — Consolidation of Regulations — Withdrawal of circulars (28 Nov 2025)
RBI’s words: “Official withdrawal register entry #79: DBS.CO.PPD.No.3578/11.01.005/2013-14 — "Pernicious practices of select banks deterring customer protection and accounting integrity" dated September 17, 2013”
📜 Read the original circular — full text as issued by RBI
RBI/2013-14/292
DBS.CO.PPD No. 3578 /11.01.005/2013-14
September 17, 2013
The Chairman/Chief Executive
All Scheduled Commercial Banks (Excluding RRBs) / Local Area Banks
Madam/Dear Sir,
Pernicious practices of select banks deterring
customer protection and accounting integrity
Please refer to our circular DBS.CO.PPD No. 17882/11.01.005/2012-13 dated June 19, 2013, wherein we had observed certain disquieting features in certain practices/products prevalent/ offered by some of the banks. We had solicited your comments in this regard as these were found to be impinging on customer protection, accounting integrity and thereby the fair market practices which banks should epitomize. The issues and the banks’ contentions have been examined at length and our instructions are detailed below.
2. Subvention on price/moratorium for payment offered by dealers/ manufactures – Subventions/Discounts on price or moratorium period for payment are often offered by the dealers or manufacturers on their products to the customers while they make the purchase by availing loans from banks. In such instances, it is the responsibility of the banks, who are/may be using their good offices to get the better bargain, to make the customers fully aware of these benefits and also pass on the benefits to them fully and indiscriminately while sanctioning loan for the purchase. More importantly, this has to be done directly without tampering with the applicable rate of interest (RoI) of the product. If there is a discount offered in the price of a product, the loan amount sanctioned for the purchase should be after taking into account the discount, rather than giving effect to the benefit by reducing the RoI. Similarly, if there is a moratorium period for payment available, the benefit should be passed on to the customer by ensuring that repayment schedule, including the interest servicing, commence after the moratorium period only rather than adjusting it in the RoI. Thus in principle, banks should not resort to any practice that would distort the interest rate structure of a product as this vitiates the transparency in pricing mechanism which is very important for the customer to take informed decision.
3. Zero percent loans/pricing of product as per the sourcing channel - In the zero percent EMI schemes offered on credit card outstandings, the interest element is often camouflaged and passed on to customer in the form of processing fee. Similarly, some banks were loading the expenses incurred in sourcing the loan (viz DSA commission) in the applicable RoI charged on the product. Since the very concept of zero percent interest is non-existent and fair practice demands that the processing charge and RoI charged should be kept uniform product/segment wise, irrespective of the sourcing channel, such schemes only serve the purpose of alluring and exploiting the vulnerable customers. The only factor that can justify differential RoI for the same product, tenor being the same, is the risk rating of the customer, which may not be applicable in case of retail products where the RoI is generally kept flat and is indifferent to the customer risk profile.
4. Levying fees on debit card transactions by merchants - There are instances where merchant establishments levy fee as a percentage of the transaction value as charges on customers who are making payments for purchase of goods and services through debit cards. Such fee are not justifiable and are not permissible as per the bilateral agreement between the acquiring bank and the merchants and therefore calls for termination of the relationship of the bank with such establishments.
5. Though many banks have appreciated our concerns and have discontinued with the above mentioned practices/ products, some of them still seem to persist with them. These practices/ products thwart the very principle of fair and transparent pricing of products which beholds customer rights and customer protection, especially, in the more vulnerable retail segment. Such practices thus violate, both in letter and spirit, various provisions of our MC on Interest Rate on Advances and therefore, you are advised to strictly desist from these practices hence forth.
6. Please acknowledge receipt.
Yours faithfully,
(G Jaganmohan Rao)
Principal Chief General Manager
Reproduced for reference with acknowledgment — Source: Reserve Bank of India · RBI/2013-14/292 · issued 17 Sep 2013. The plain-English explanation above is BankPulse’s own independent summary.
Discuss this circular with fellow bankers — reply, upvote what helps, report what doesn’t belong. Be professional; no client data. Views are the commenter’s own, not BankPulse’s.
BankPulse Compliance Evidence Pack — generated 03 Aug 2026 · status cross-checked against RBI’s official withdrawal register (refreshed weekly). Official RBI source: https://www.rbi.org.in/Scripts/NotificationUser.aspx?Id=8461&Mode=0 — Plain-English summary by BankPulse (bankpulse.ai), reviewed by our expert reviewer, CA Amit Jain. Independent platform, not affiliated with the Reserve Bank of India; is our own plain-English paraphrase, not RBI’s original wording.
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