HomeCirculars › RBI/2013-14/163

NBFCs must use only TRAI-registered telemarketers

NBFC Regulations
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Issued by RBI: 26 Jul 2013  ·  Decoded by BankPulse: 19 Jun 2026, 18:44 IST
⏱ ~2 min read
📄 Official RBI source ↗
Quick answerRBI reiterates that NBFCs and RNBCs must engage only telemarketers registered with TRAI for promotional calls, following the Telecom Commercial Communications Customer Preference Regulations, 2010, to curb customer grievances from unregistered callers.

What changed

RBI issued a fresh reminder on July 26, 2013, reinforcing its 2007 circular that NBFCs must use only TRAI-registered telemarketers. The regulator noted that many institutions and their franchisees were still using unregistered telemarketers, leading to customer complaints about unsolicited calls to numbers on the National Customer Preference Register.

What it means for you

NBFCs face heightened compliance risk if they or their agents use unregistered telemarketers, as this violates TRAI regulations and invites regulatory action. Lenders must audit their direct selling agents, call centers, and franchisees to ensure all telemarketing vendors are TRAI-registered, or face potential penalties and reputational damage from customer grievances.

What you must do

Who it affects

All Non-Banking Financial Companies (NBFCs), Residuary Non-Banking Companies (RNBCs), Direct Selling Agents (DSAs) and call centers working for NBFCs, Franchisees of NBFCs involved in telemarketing

What is the key requirement from this RBI circular?

NBFCs and RNBCs must engage only telemarketers who are registered with TRAI under the Telecom Commercial Communications Customer Preference Regulations, 2010, for all promotional or telemarketing activities.

Why did RBI issue this reminder in 2013?

RBI observed that many financial institutions and their franchisees were using unregistered telemarketers, who used normal telephone lines to call customers on the National Customer Preference Register, causing widespread customer grievances.

What happens if an NBFC uses an unregistered telemarketer?

It violates TRAI regulations and RBI guidelines, potentially leading to regulatory action, penalties, and increased customer complaints. NBFCs must ensure strict compliance to avoid these risks.

Key dataSee the live numbers behind this topic: NPA / Asset-Quality Tracker, Bank Health Scores — updated from official RBI data.
Key termsPlain-English definitions of terms in this circular — see the full Indian banking glossary. NBFC · CRAR (Capital adequacy) · Gross NPA (GNPA) · Wilful defaulter
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AI-drafted · 3-model AI consensus fact-check · under the editorial review of Vikram Jain · decoded & published by BankPulse · 19 Jun 2026, 18:44 IST
Official RBI source: https://www.rbi.org.in/Scripts/NotificationUser.aspx?Id=8272&Mode=0 — Plain-English summary by BankPulse (bankpulse.ai), reviewed by Vikram Jain. Independent platform, not affiliated with the Reserve Bank of India; never reproduces RBI text verbatim.